Three years later, bin Laden's suspected involvement in the 9/11 attacks put the matchbooks back into circulation. Source: m. A matchbook that helped find terrorist Ramzi Yousef. The program started using matchbooks in the early 1990s, and it's reported that it was a matchbook that led to the arrest of World Trade Centre bombing suspect Ramzi Yousef. Source: m. Original bin Laden reward matchbook. To spread the word, the State Department printed and circulated thousands of matchbooks bearing bin Laden's image, a multi-million dollar reward, instructions for collecting the money, and the promise of identity protection and possible relocation. But one of the main channels was through matchbooks. They marketed the bounty in various mediums including posters, radio and the internet. So the State Department put the news out to the Middle East, Southeast Asia, Africa and Europe. The key to putting a bounty on someone is the same key to marketing a product People have to know the bounty exists in order to generate interest. law enforcement agents to prevent terrorist attacks, or successfully prosecute terrorists.
It offered millions of dollars in exchange for information that enabled U.S. It was part of the State Department's "Rewards For Justice Program," created in the mid-1980s. State Department announced a reward of up to $5 million dollars for information that would lead to bin Laden's arrest and conviction. Later that year, a federal court in Manhattan indicted fugitive Saudi millionaire and terrorist leader Osama bin Laden on charges of plotting the attacks. Embassies in Kenya and Tanzania were truck-bombed. This week, we tell the remarkable story and journey of matchbook advertising. And believe it or not, as recently as 2001, the State Department used matchbook advertising to hunt down Osama bin Laden. From big beer and tobacco companies, to the war effort, to Hollywood, to the smallest Mom & Pop businesses, matchbook advertising was effective and affordable for everyone. Matchbook advertising pre-dated radio, and was embraced by almost every industry. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. There was a time when the humble matchbook was the top advertising medium in North America. Get this episode from This week, we tell the remarkable story and journey of matchbook advertising.
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